Owned channels

Email, SMS, WhatsApp, and Push Broadcasts for Event Organizers

Passly Organizer includes email, SMS, WhatsApp, and push broadcasts with clear send flows. WhatsApp campaigns use Meta's API with pre-built templates for event launches, early-bird reminders, discount codes, and more. Campaigns stay tied to your attendee data so you are not exporting CSVs into another tool for every send.

Features described here reflect the current Passly Organizer product. Availability can vary by setup and configuration.

At a glance

  • 4

    Channels

    Email, SMS, WhatsApp, and push each have organizer send flows.

  • 24/7

    Built into Passly

    Campaigns live in the same product as your tickets and events.

  • 1

    Audience context

    Recipients connect to event and ticket context instead of generic lists.

In short

Email, SMS, WhatsApp, and Push Broadcasts for Event Organizers

Passly Organizer includes email, SMS, WhatsApp, and push broadcasts tied to your attendee and ticket data, so you can reach buyers without exporting lists for every send. WhatsApp uses Meta's API with marketing templates. Pricing, which provider you use, and deliverability still depend on your agreement and setup with Passly.

Key takeaways

  • Launch email, SMS, WhatsApp, and push campaigns from the same dashboard as ticketing.
  • Schedule sends around launches, reminders, or last-call ticket pushes.
  • WhatsApp campaigns use pre-built marketing templates for event launches, discounts, and more.
  • Keep broadcast performance next to ticket sales for clearer attribution stories.
  • Confirm SMS and WhatsApp pricing and compliance requirements with Passly before promising specific SLAs in contracts.

Benefits

Why owned channels beat rented attention

Social algorithms change; your attendee list is an asset.

01

Recover abandoned carts

Timed nudges bring buyers back before inventory sells out.

02

Reach locals on WhatsApp and SMS

WhatsApp and SMS meet buyers where they already communicate, especially in mobile-first markets — with pre-built templates for event launches, reminders, and discounts.

03

Use push for app users

Push notifications keep momentum for attendees who installed Passly experiences.

04

Centralize reporting

Campaign metrics sit beside ticketing instead of siloed ESP dashboards.

Workflow

How to run a broadcast campaign on Passly

Plan, send, measure without leaving the organizer product.

  1. 1

    Step 1

    Segment your audience inside Passly

    Choose recipient sources tied to events, ticket types, or prior engagement.

  2. 2

    Step 2

    Compose channel-specific messages

    Use the email, SMS, WhatsApp, or push creation flows with scheduling options. WhatsApp campaigns use pre-built marketing templates.

  3. 3

    Step 3

    Review delivery and iterate

    Monitor performance metrics and adjust copy or timing for the next send.

Comparison

Broadcast capabilities organizers should know

Transparency about what Passly automates vs what depends on providers.

Broadcast coverage
ChannelWhat Passly providesOperational note
EmailCompose and send email campaigns from the dashboardIdeal for rich storytelling and long-form updates.
SMSSMS campaigns from PasslyConfirm throughput, costs, and compliance with Passly before you promise SLAs.
WhatsAppWhatsApp campaigns via Meta API with pre-built templatesTemplates for event launches, early-bird, discount codes, final call, and post-event thank you. Marketing opt-in required.
PushPush notifications from the dashboardAttendees need to use an app or surface that can receive push.
SchedulingSchedule campaigns in PasslyAutomate reminders instead of manual midnight sends.

FAQ

FAQs about Passly Organizer broadcasts

These answers describe Passly's broadcast features; confirm SMS, WhatsApp, and email details with Passly support for your account.

Own your attendee relationships with Passly broadcasts

Send email, SMS, WhatsApp, and push campaigns where your ticket data already lives.

Join Passly

Free to start - No credit card - 5% per ticket