Increase average order value
Offer logical upsells during checkout instead of handling cash-only upsells at the door.
Commerce beyond the ticket
Products and Add-Ons for Events
Passly Organizer lets you attach products, like merch bundles or VIP upgrades, to events or specific ticket types. Variants and inventory live beside ticketing so finance and ops share one record of what sold.
Features described here reflect the current Passly Organizer product. Availability can vary by setup and configuration.
At a glance
+2%
Add-on fee when enabled
Optional product sales incur an extra 2% only when the feature is turned on.
SKU
Variants & stock
Track options and stock without running a separate shop.
1
Linked commerce
Tie add-ons to the same checkout story as tickets.
In short
Products and Add-Ons for Events
Products on Passly Organizer are full listings with variants and stock counts, and you can link them to events or ticket types. When add-ons are enabled, pricing stays transparent: Passly charges an additional 2% on those sales, as shown on our pricing page.
Key takeaways
- Create products with variants and inventory inside the organizer dashboard.
- Link add-ons to events or individual ticket types for targeted upsells.
- Keep product revenue visible next to ticket sales and reporting.
- Understand Passly's +2% add-on fee before enabling product sales.
Benefits
Why bundled add-ons lift revenue and experience
Fans often want more than a ticket: merch, parking, upgrades, or bundles.
Reduce operational chaos
Inventory-aware products prevent overselling limited swag or seat upgrades.
Keep reporting unified
Finance sees tickets and add-ons together instead of merging CSVs.
Match brand experience
Present curated bundles that feel intentional, not bolted on.
Workflow
How to launch products alongside tickets
Treat add-ons like part of the event narrative, not an afterthought.
- 1
Step 1
Define products and variants
Set up product options, pricing, and stock limits in your products area.
- 2
Step 2
Link products to events or ticket types
Attach offers to the correct ticket tiers so buyers see relevant upgrades.
- 3
Step 3
Monitor sales with tickets
Review combined performance in reporting alongside core ticket metrics.
Comparison
Product commerce jobs Passly supports
See how add-ons map to organizer responsibilities.
| Job | Passly capability | Outcome |
|---|---|---|
| Catalog | Full product catalog with variants | You can merchandise like a retailer without leaving Passly. |
| Linkage | Connect products to events or ticket types | Buyers only see what matches their pass. |
| Inventory | Track stock at variant level | Limited drops stay trustworthy. |
| Pricing | +2% Passly fee when add-ons enabled | Teams can model margins accurately. |
FAQ
FAQs about event products on Passly Organizer
These answers describe what Passly Organizer supports for products and add-ons.
Merchandise and upgrade revenue, without a separate storefront
Sell add-ons in the same Passly workspace as your tickets and reporting.
Join Passly
Free to start - No credit card - 5% per ticket